The luxury real estate market is experiencing a real boom in Croatia as one of the emerging sectors during the ongoing global pandemics. Even after we win the fight against Covid, the real estate market will probably not look the same. For over a year now, circumstances have been unfavorable for mass tourism. Consequently, the demand for carefully selected dream villas has increased and set new travel trends and investment opportunities.
Josip Krnić Photography
High-end photos of villas and surroundings – a necessity or a luxury?
Looking at the current situation from a photographic and marketing point of view, nowadays, more than ever before, the overall quality presentation of luxury real estate on websites and social media comes to the fore. When people generally travel far less, more and more buyers and travelers want to find out everything they need to know about the property in one place – whether they are looking to purchase or rent. Therefore, investing in high-end premium photography today is becoming a necessity, not a luxury, as many property owners are prone to think.
Photographs of the real estate are often the first and fundamental way for the client to get acquainted with your offer. Research has shown that clients spend more than 60% of their time reviewing photos of the property they consider interesting and only subsequently studying the accompanying content.
Josip Krnić Photography
Furthermore, the fact that objects must be accompanied by equally high-quality landscape photographs of cities, sights, and natural beauties of the region where the property is located is often understated. When purchasing photographic licenses for the use of landscape photographs, it is important to request that potential copyright elements be removed from the photograph.
Josip Krnić Photography
Aerial, i.e., drone photography, is a great way to show your object and landscape from a different and unusual perspective. In this comprehensive way, you can be sure that your property will be presented to the clients in a modern way which represents a standard in the world of luxury real estate.
Josip Krnić Photography
Professional real estate photos – advantages and current trends
One cannot stress enough the importance of original and exclusive photographs whereby the techniques of photo post-processing and basic marketing knowledge come to the fore and easily set you apart from the competition.
Some of the important benefits of high-end photography, to name just a few, include the following: leaving an impression of professionalism and savoir-faire on prospective clients and depicting the property in a luxurious light, luxury real-estate agencies can market your property more successfully and reach out to clients more efficiently, you are favored by algorithms of social networks and web browsers, boosting your visibility and allowing you to sell the property significantly faster and within higher price range.
Josip Krnić Photography
Photographing real estate only in classic photographic landscape formats is a thing of the past, and it should be adapted to the requirements of modern platforms like Instagram that favor the vertical format of photography.
You cannot afford yourself the luxury of having subpar quality photos of your luxury real estate, least of all in today’s world, which is changing at an incredible pace towards increasing digitalization.
Josip Krnić Photography
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