The luxury real estate market is experiencing a real boom in Croatia as one of the emerging sectors during the ongoing global pandemics. Even after we win the fight against Covid, the real estate market will probably not look the same. For over a year now, circumstances have been unfavorable for mass tourism. Consequently, the demand for carefully selected dream villas has increased and set new travel trends and investment opportunities.
Josip Krnić Photography
High-end photos of villas and surroundings – a necessity or a luxury?
Looking at the current situation from a photographic and marketing point of view, nowadays, more than ever before, the overall quality presentation of luxury real estate on websites and social media comes to the fore. When people generally travel far less, more and more buyers and travelers want to find out everything they need to know about the property in one place – whether they are looking to purchase or rent. Therefore, investing in high-end premium photography today is becoming a necessity, not a luxury, as many property owners are prone to think.
Photographs of the real estate are often the first and fundamental way for the client to get acquainted with your offer. Research has shown that clients spend more than 60% of their time reviewing photos of the property they consider interesting and only subsequently studying the accompanying content.
Josip Krnić Photography
Furthermore, the fact that objects must be accompanied by equally high-quality landscape photographs of cities, sights, and natural beauties of the region where the property is located is often understated. When purchasing photographic licenses for the use of landscape photographs, it is important to request that potential copyright elements be removed from the photograph.
Josip Krnić Photography
Aerial, i.e., drone photography, is a great way to show your object and landscape from a different and unusual perspective. In this comprehensive way, you can be sure that your property will be presented to the clients in a modern way which represents a standard in the world of luxury real estate.
Josip Krnić Photography
Professional real estate photos – advantages and current trends
One cannot stress enough the importance of original and exclusive photographs whereby the techniques of photo post-processing and basic marketing knowledge come to the fore and easily set you apart from the competition.
Some of the important benefits of high-end photography, to name just a few, include the following: leaving an impression of professionalism and savoir-faire on prospective clients and depicting the property in a luxurious light, luxury real-estate agencies can market your property more successfully and reach out to clients more efficiently, you are favored by algorithms of social networks and web browsers, boosting your visibility and allowing you to sell the property significantly faster and within higher price range.
Josip Krnić Photography
Photographing real estate only in classic photographic landscape formats is a thing of the past, and it should be adapted to the requirements of modern platforms like Instagram that favor the vertical format of photography.
You cannot afford yourself the luxury of having subpar quality photos of your luxury real estate, least of all in today’s world, which is changing at an incredible pace towards increasing digitalization.
Josip Krnić Photography
We are only a few weeks away from the official beginning of summer, and sunny spring days have been inviting us for quite some time to enjoy the outdoors and spend more time in nature. And while we are slowly leaving the pandemic behind and returning to old habits and life pace, it seems that long quarantine days have motivated us to return to living in harmony with nature and devote more time and attention to our terraces, balconies, and backyards.
It comes as no surprise that outdoor patios have never been more luxurious. New trends and innovations in the decoration of outdoor spaces encourage villa owners to push the boundaries of luxury and comfort. The interiors and exteriors harmoniously complement and intertwine, and the result is an almost idyllic blend of interior and exterior spaces, as befits the Mediterranean way of life that takes place outdoors for most of the year.
Pool area design trends
Lounge area surrounded by greenery
Since all life has turned within four walls, people most often find relaxation zones in nature today, to move away from everyday stress and the monotony of work within the living space. Just facing nature, there is a growing trend of creating lounge zones in the exterior of real estate that is often surrounded by lots of greenery to fulfill the desire to go to nature and rest in it within the living space.
Villa Hedonist Dream
What is widely sought in the field of the landscaping of a such zone is multi-purpose outdoor furniture that will have different ways of use with minimal changes. Taking into account the need for physical distance when gathering, with such furniture in the blink of an eye, the sofa is transformed into several seats that will allow distance. Drinking compartments or simple snacks can also be set up inside the tables and then served to guests. When it comes to designer outdoor furniture, standard traditional materials such as wood and fabrics in soft tones in contrasting wood colors still prevail. Opposite the wood, we come across anthracite rattan with pillows of the same or contrasting color. Indispensable parts of outdoor furniture are corner sets, dining sets, deck chairs, and auxiliary furniture such as relaxation bags, swings, and side tables.
Firepit as a gathering place
Fire has always been a gathering place, and as such, is an indispensable part of the lounge zone of modern villas today. The gathering around the fire comes in several forms, all depending on the wishes of the user. Often part of the lounge zone is an outdoor firepit which during the night becomes a favorite gathering place for family and friends. Around the fire pit usually is located a piece of circular outdoor furniture, with the designer’s signature, which with its decor fits into the very motif of the fire. The second most common form of gathering around the fire is certainly the one around the outdoor fireplace, which will also serve as a place for preparing meals, but also as a place for socializing and talking. Many villas today like to connect incompatibly, so next to, or inside the pool itself, they design a part that will contain a fireplace that will illuminate the pool and its swimmers, especially at night.
Villa Authentic Retreat
Modern swimming pools with sun deck
Today, the relaxation zone extends to the area of the pool itself, where the deckchairs are no longer in their immediate vicinity, but they occupy a position inside the pool itself. This innovation is characterized by specially made lounge ledges that are located in the shallower part of the pool and are partially immersed in water, which allows you to lie down comfortably with constant refreshment by the pool water. An umbrella can be added to these sunbeds so that lying down is carefree even in the early hours.
In addition to the pool and sun loungers, you can often find a hot tub as a luxury accessory that equates the relaxation zone with that of the best spa. With the classic whirlpool tubs that can accommodate 2 to 5 people, and are located as a separate unit, today we encounter a growing trend of implementation of whirlpool units within the pools so that they are separated by a safety barrier. This innovative technology allows you to switch from a relaxing position in a hot tub to a slightly more active one in the blink of an eye by swimming from one end of the pool to the other.
Innovative luxury accessories – outdoor showers
An indispensable part of every pool area is its outdoor shower, which ensures quick refreshment during hot summer days. Today, there is a unique outdoor shower from the Infinity Luxury company on the market, which with its appearance, represents a luxury sculpture enriched with shower and lighting functions. This innovative combination of natural materials, water, and LED lighting can completely change the design of the exterior of the property and raise it to a completely different level. It is adorned with a modern inverted L design with simple lines that fit into any exterior completely naturally. Showers are a fusion of tradition and innovative technology because they are made of natural materials, while at the same time they contain special technologies for saving water, filtration, and lighting of the shower itself.
Black Marbella Shower (Photo credits: Dominik Benčan)
Infinity Luxury showers come in 3 models: Marbella, Infinity, and Safari. The Marbella model is made of natural stone, the Infinity is adorned with ceramics from the renowned Italian brand Marazzi, while the Safari is created from an environmentally friendly material, HPL. The outdoor shower can be created according to your wishes and the style of the exterior of the property. If you have a traditional-style property made of stone, the Marbella shower is the ideal choice for you. The type of stone is chosen by the client, often the type that corresponds to the one on the front of the property or from the exterior area. If ceramics dominates the property, the Infinity model and a large selection of Marazzi decor will fit best as part of the exterior. The Safari model will fit perfectly with properties of modern design that do not run away from atypical decors and materials, and at the same time, are focused on sustainability.
Marbella Shower (Villa Crystalline)
Infinity Luxury showers cannot be compared to anything on the market, so they are considered unique in the world, and their approach in making is based on the client’s choice of the model or material, followed by the selection of the desired decor or type of stone, and the additional possibility of ambient lighting of the shower itself. The personalization of this unique sculpture ends with the possibility of engraving the logo or name of the property itself on the front of the shower.
By choosing this eco-friendly shower, the preservation of nature and water is affected regarding the shower’s special ECO-tech shower rose that saves water up to 50%, while the NATURRA water filtration system improves water quality and neutralizes the negative effects of chlorine and its compounds.
When designing the exterior itself, it is possible to plan this shower to ideally fit into the design of the property and its exterior.
Marbella Shower ( Photo credits: Villa Lucija)
We are happy that architects and investors have started to pay particular attention to outdoor spaces. In the Mediterranean, which enjoys a mild climate all year round, the outdoors is a kind of a living rooms extension, so the tendency is to connect the interior and exterior in one harmonious area adopting innovative methods; therefore, the border between the two becomes almost imperceptible since all the beauty and fullness of life in the Mediterranean comes to the fore precisely by staying outdoors in a picturesque environment of magnificent nature and crystal clear sea.
We hope that we have inspired you with the latest trends and innovations in landscaping that enhance the outdoor experience and allow you to enjoy the outdoors even more. Spending more time outdoors has a beneficial effect on health and enriches our everyday life. We are convinced that, with luxury and innovative accessories, you will succeed in creating an idyllic oasis that you will be proud of and enjoy in the company of family and friends.