The year behind us was marked by a global pandemic of unprecedented proportions and consequently with an almost complete halt in all economic activities that ceased abruptly due to restrictive measures, which led to the total collapse of nearly all sectors.
And it is precisely in 2020, an unprecedented year in many ways, that the real estate market experts faced significant challenges. The key to success was in their rapid response and adapting to market conditions and trends that were changing at a relentless pace.
Despite negative statistics and economic indicators that were by no means promising, Sotheby’s International Realty is very proud to announce that our brokers and sales representatives have achieved a record sales result of $150 billion at the global level, marking a continued increase in sales growth year over year.
“Thanks to innovations we pioneered nearly a decade ago, our affiliated companies and agents made the impossible possible. Their adaptability to serve clients safely further extended our position as a leader in luxury real estate,” said Philip White, president and CEO of Sotheby’s International Realty.
Modern Technologies and Trends in Property Viewings
As the luxury real estate sector leader, Sotheby’s International Realty guarantees global marketing reach and high advertising standards for both sellers and end buyers looking for their new home or dream vacation villa and constantly offers innovative tools for its loyal customers. At the peak of the pandemic, clients were unable to travel and view real estate in person, and agents were faced with the daunting task of finding new solutions that could replace traditional ways of real estate viewings.
Facing unenviable circumstances, sales representatives invested much energy to fully exploit all available brand tools to present real estate to prospective buyers in the best possible way through virtual platforms. New technologies and innovative marketing solutions that Sotheby’s International Realty is continuously improving have certainly contributed to these record results. The numbers are supported by more than 43 million views on the brand’s official YouTube channel and more than 6,000 properties on the global website that have video materials or provide the possibility of a virtual tour.
Global Trends in the Local Market
As the leading luxury real estate agency in Croatia and a representative of the brand synonymous with a professional approach and commitment to each client, our team of professionals is constantly working to improve their skills and replicate global trends in the Croatian market. Therefore, it comes as no surprise that clients remained loyal to our brand even in extraordinary circumstances, keeping their expectations high as always. Our real estate experts readily accepted the challenge and provided unconditional support to clients by organizing their arrival in Croatia despite restrictive measures and carrying out virtual tours of properties.
Despite the unfavorable global situation and strict measures that were eagerly implemented in almost all countries, our Croatian office followed the global trend of Sotheby’s International Realty and achieved a record sales result. Comparing global trends with the local market situation, we can conclude that clients worldwide increasingly value privacy and isolation and prefer secluded real estate surrounded by large plots, which allows them to enjoy a peaceful stay far away from the hustle and bustle of the city.
Regardless of skeptical forecasts, the corona crisis leads us again to the conclusion that foreign investors gladly invest in exclusive real estate in unique locations. Given the limited number of properties in premium locations, our offer of such properties very often does not satisfy the clients’ demands. One can easily deduce that this type of real estate arguably does not undergo large oscillations in the asking price, regardless of the current market challenges.
Global Expansion and Strategic Brand Growth
In 2020 Sotheby’s International Realty continues its constant growth in the global market by opening more than 50 new offices worldwide, further enhancing the brand’s global network currently present in more than 75 countries in nearly 1,000 offices with approximately 24,000 sales associates. In addition to opening new offices in existing markets, the brand has expanded to key international markets, establishing offices in seven new territories.
“I am very proud of our brand and the whole team in Croatia. It is a great success that we followed the world trends in the local market and achieved a record sales result in these difficult times”, concluded Marko Pažanin, managing director of Croatia Sotheby’s International Realty and a global partner.
Tourist real estate rental in Croatia has seen a real upswing in recent years. The current circumstances and measures aimed at curbing the spread of the virus corona will surely leave a mark on our daily lives and habits, and therefore on the culture of travel that has become an indispensable part of the lifestyle of all generations.
Regardless of the severity of the economic crisis that countries around the world will face after successfully combating the epidemic, we can hardly imagine a world without travel and rest, but it is almost certain that we will have to adapt the market and services to the new needs and expectations of our clients. When looking for a dream holiday villa, clients usually make a selection of several facilities that suit them and then explore the area where the villas are located in order to experience the local lifestyle, and that part of the holiday enjoy the activities that a particular location provides them, because of which will bring unforgettable experiences and memories from the trip.
Travel culture in Croatia and the world
There has been a lot of talk over the last few years about new generations of young people who are not focused on the material but investing in experiences and journeys that are high on their list of priorities. Luxury vacation renters who offer an authentic destination experience and original services that will provide guests with a unique vacation experience will definitely have an edge in the competitive tourism market. In addition to the quality presentation of each property, as well as the attractions and activities that a certain region provides, we can expect a comparative advantage of renters who recognize the importance of developing the so-called. “eco-friendly” facilities and accommodations that combine ecology and tourism.
It is likely that new generations of travelers will be more responsible for the environment and will carefully select airlines and facilities that meet eco standards, so this is an ideal time to think about how each of us can improve and adapt our accommodation facilities and services, enrich our tourism offer, and highlight the benefits of natural resources and resources that we, we must acknowledge, are truly not lacking.
Moving away from the mass – luxury real estate rental in Croatia
Numerous positive examples of eco-economies that stand out in terms of supply and quality, as well as luxury self-sustaining buildings that are imposing examples of future construction, are just another factor that indicates that mass tourism will give way to a new era of travel a little. Croatia will be given the opportunity to impose itself as a country rich in cultural and historical heritage, untouched natural beauties, quality local and organic food, as well as friendly hosts who will be happy to introduce guests to local culture, customs and indigenous gastronomic habits or to suggest some of their many activities. for enjoying nature, adrenaline or sports.
Moving away from mass tourism will also be marked by increased interest in luxury real estate rental. Villas and holiday properties that allow you to use luxury amenities and enjoy first-class locations, these characteristics will provide the clientele, and additional services that provide authentic experience and location experience can become a crucial factor when choosing a dream villa in Croatia.
The changes caused by the current pandemic of the new coronavirus have not only affected our daily lives. The effects have been felt by numerous markets and economies, including the real estate market in Croatia and the world. Croatia Sotheby’s International Realty Director Marko Pažanin takes a look at the current state of the luxury real estate market in Croatia, as well as expectations of real estate sales in the near future.
These days I have had some really interesting conversations with my colleagues about selling luxury villas by the sea. For a large number of investors, the main motive for the construction of such facilities was the tourist rental, and only then the sale.
The popularity of the Croatian coast, both among foreign and domestic guests, has enabled a real boom in tourism in Croatia, which records year after year records in the number of visitors, and thus the amount of revenue generated. The rise in average prices of tourist rent on the Adriatic and the development of cultural, entertainment and sports offerings have brought excellent income to owners of luxury properties during the season and even beyond!
We could also feel the impact of tourist growth on the purchase and sale of luxury real estate.
So far, we have frequently encountered a price formed by sellers that could not be accepted by potential buyers as being realistic. Therefore, the sale of these properties often failed to take place. The owners, more than satisfied with the income they earned through the tourist lease, were not ready to lower the sale price of their villas and apartments.
Luxury real estate in unique locations is a safe investment for foreign investors
This year, we expect much lower tourist rental revenue in the season than in previous years, which will have an effect on adjusting the sales prices set by property owners.
I may be wrong and that may not be the case, but it is certainly the most likely scenario given the logic of business, supply, and demand.
In this uncertain situation, there is another scenario involving the most important rule when investing in real estate, which is “Location, location, location!”. This scenario benefits all owners of properties in unique and exclusive locations.
If you have high-end real estate in a unique location it will not be compromised in a market context.
The drop in prices will be felt the least in the top locations, of course, if the starting price was based on the estimation of a specialist who had the experience to sell this type of real estate.
Foreign buyers are still interested in ultra-luxury real estate
In contact with the clients for whom I seek so-called “trophy real estate”, almost everyone has confirmed their interest in them, even in these conditions. This is a great indicator that investments in luxury real estate will not stop, and that exceptional real estate will always have its buyers, which will not hinder global change.
World-class luxury exists in Croatia, but in limited quantities. Personally, I can hardly wait to have real estate on offer again, such as the famous Villa Castello, as buyers of such properties are ready to make a purchase regardless of the new situation, in which unfortunately the fall in prices for most properties is unavoidable.
Croatia has still not stood out as a true luxury real estate market. Still, despite this, we have noticed a growth in foreign investors’ and buyers’ interest in Croatia’s luxurious properties. The demand for luxury real estate on our market has increased by 30% compared to 2017, and the number of real estate queries in Croatia Sotheby’s International Realty portfolio has increased by 30%. When it comes to top qualities our customers seek in a luxury property, location is ranked pretty high. Everybody wants the same thing – to rent or buy a luxury property on Croatia’s coast!
Rent a luxury property in Croatia for a truly memorable vacation
As a well-known tourist destination, Croatia offers a wide range of accommodation facilities. If renting a luxury villa in Croatia is what you seek, then Croatia Sotheby’s International Realty is your best partner in this search. Not so long ago, we have enriched our portfolio with luxury villas and apartments all over Croatia’s coast available for rent every week. A touch of luxury will make your vacation memories even more memorable, especially if you stay at a property that is just right for you. This is our mission – to pair up our customers with luxury real estate properties that suit them the best!
Make your Croatian, luxury real estate dream into reality.
On the other hand, you might fall in love with Croatia and wish to stay here for more than just a week or two. We’ll be right there to help you find just as perfect and suitable property as the country itself. To buy a luxury real estate property in Croatia, maybe your dream today, or become your dream in the future, but with our help, you will turn it into reality! With our expertise and guidance, the process will be smooth and easy, and at the end of it, you will be holding the keys to your dream Croatian home. To ensure we have the right property for you, we actively spread our portfolio with new luxury properties. New properties and new prices come with each day so make sure you check out our portfolio regularly. You never know when your perfect luxury real estate property in Croatia might appear!